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What is Digital Marketing, AI Supported

Here is an overview of how digital marketing could be understood easily, a artificial intelligence based answer.

Digital marketing is the use of online platforms and channels to promote a brand, product, or service. It involves creating and distributing content that engages and attracts potential customers, as well as measuring and optimizing the performance of the campaigns. Some of the common digital marketing strategies include:

– Search engine optimization (SEO): improving the visibility and ranking of a website on search engines like Google or Bing.

– Search Engine Marketing (SEM): It is advertising with search engines like google ads and the most commonly used technique is Pay-per-click (PPC) advertising which refers to the placing ads on search engines. This technique can also be used on other websites that charge a fee each time a user clicks on them.

– Social media marketing (SMM): using social networks like Facebook, Twitter, or Instagram to build a community, share content, and interact with the audience.

– Email marketing: sending personalized and targeted messages to subscribers or leads via email.

– Content marketing: creating and distributing valuable and relevant content such as blogs, videos, podcasts, or ebooks to educate and entertain the audience.

– Influencer marketing: collaborating with influential people or celebrities who have a large and loyal following on social media or other platforms to endorse or recommend a brand, product, or service.

Digital Marketing
What is Canonical Tag

Google search console provides variety of features to analyze our website performance. A canonical tag is an onsite SEO aspect that tells search engines the page is having similar content to another page and that which one is the master page.

The syntax for this code is as below:

<link rel=”canonical” href=”here comes URL of similar content page”>

This tag is placed in the code of the respective page (either page from the similar ones). Apparently there is no harm of having this notification in your google search console however, if you unnecessarily add pages of the similar content would affect your search ranking. Hence you’d be deprived of potential traffic that was meant to conversions.

Google search engine also identifies similar content pages and stores/indexes only the parent version of the page. That’s the reason you see few pages are indexed and rest duplicate aren’t.

Here is example of how you see this notification in your google search console.

Canonical tag and validation google search console

How to Fix?

Just after the report seen in the image above, you’ll find reasons why your pages weren’t indexed. Simply select on the link “Alternate page with proper canonical tag” and it’ll get you to the list of page with canonical tags/duplicate content.

You may proceed and fix the issue by having unique content pages with no duplicate throughout your website pages. Once done you may validate in the google search control and you’ll see no further notifications any such.

The image below is a reference where you can see “Validate Fix” button that you can click once your resolve the issue.

Canonical url fixing, validation

There can be multiple reasons behind why your pages are not indexed, like:

Alternate page with proper canonical tag

Duplicate where google choose different url to index than the user

Page with redirect

Excluded by the “noindex” tag