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Jun 25 2010
Top Ten Points to remember for a web design

Every business or personal websites need to be considered for certain analysis before taking a start. This document is a web designing guide that will allow you to understand the facts you should remember for your web design.

1. What Are Your Business Goals?

It’s easy to say, “I want to make money,” however, this is not a great motivator. Think of a deeper motivation that you feel passionate about e.g. “I want to have the financial freedom to spend more time with my kids as they are growing up.”

2. What’s the Purpose of Your Website?

This is the question most visitors will ask when accessing your website. Your home page must clearly explain the purpose and benefits of the products and/or services you are offering.

3. What Type of Products or Services Will You Sell?

Research the marketability of your products or services by doing keyword research. Use the Google Keyword Tool to find out how many searches your main keywords receive every month. If there are no searches, it means there is not much demand and therefore not worth marketing.

If it is a very competitive market (millions of searches per month), it may be difficult to stand out from your competitors and create a profitable online business.

4. How Many Products Will You Sell From Your Website?

This will determine how many pages your website will have. If you’re only selling one product or service, you may only need 4 web pages e.g. Home, Product (or Services), About, Contact. If you’re selling 100s of items, you will need a database driven site to store and manage all of them.

5. How Many Variables Does Your Product Have?

Variables may include size, color, type, sku#, shipping, tax? Make sure your shopping cart allows you to include these variables.

6. How Will You Accept Online Payments?

To accept bank card payments online, you will need a shopping cart, merchant account, payment gateway and SSL certificate for secure transactions. This means you will have monthly fees and processing fees every time a customer purchases something from your website.

A less expensive option for accepting payments online is the Paypal shopping cart. You don’t need to purchase a separate merchant account, shopping cart, payment gateway and secure certificate. For a small processing fee it takes care of all this in one place.

7. Do You Have a Web Hosting Plan?

Your website needs to be hosted on a server for it to be available online. Select a hosting plan that has sufficient space for all your files and bandwidth to receive 1000s of visitors each month. Make sure you have the flexibility to upgrade your plan should you need more space and bandwidth.

8. Will You Need to Maintain the Website Yourself?

Asking this question before the design will determine what software your designer will use to build your website. If it only consists of a few web pages which don’t need regular updating, then use software such as Dreamweaver to build it. It creates clean code and you will have only a few files.

If your website has 100s of pages, consider a content management system such as WordPress, Joomla or Zen Cart. They all enable 100s of items to be stored in a database. The website can be managed (add, edit, or delete items or pages) by logging into an administration area.

9. Do You Have a Marketing Plan?

To create a profitable online business you must create a plan to promote it. Some methods may include, search engine marketing, pay-per-click, article marketing, press releases, social media, video marketing, etc. Website campaigning needs to be done frequently and consistently to be effective.

10. How Will You Monitor Your Website Statistics?

Check if your web hosting plan includes site statistics (e.g. AW Stats). If not, create a Google Analytics account and insert the code on your web pages. It will track how many daily, weekly, monthly, yearly visitors you receive, where they are coming from and what keywords are being used to find your site in the search engines.

If you answer these 10 questions first, you’ll avoid the pitfalls of designing and building a website and add to your potential of creating a profitable online business.

SEO Consultant - Muazzam Mehmood 0 Comments
Jun 3 2010
How to promote Fresh Websites

Critical Website Promotional Advice

A route to your organic link building in a pretty natural way

Generally websites are considered well by the search engines if they possess many links coming back to them from other related websites. This scenario is only effective for older websites like websites with minimum age of six months. However, for newer or recently born websites, don’t try to pack them with the in coming links. This is because, now the search engine crawlers have started looking at the behavior of websites in contrast with their ages. It’s more like a human feelings and perceptions about anything that is going awkward or something otherwise. Now the google or any other search engine crawler can easily understand the philosophy of outbound and in coming links for any websites.

It now, clearly knows that a fresh website can’t have so many back links until it don’t have any robust relation with the sites that are pointing back to that site. The penalty might be a sandbox or out of indexing by the search engines.

What we suggest for the newer sites, is to approach the link building process in a pretty natural way, like you can put comments under the posts of related websites. Specifically, blogs of the similar nature are preferred because they generally have unique and newer contents that may give a good values to your web stats when linking back. These links are generally nofollow however, can give a better indexing and promotion for the newer websites.

Another easy and effective way is to write a press release, articles and reviews about your site on certain social media platforms like prlog.org, facebook page, and many others. You can also tweet your posts, news etc to twitter that will ultimately link back to your websites giving a good ranking for search engines.

SEO Consultant - Muazzam Mehmood 0 Comments