Here is an overview of how digital marketing could be understood easily, a artificial intelligence based answer.
Digital marketing is the use of online platforms and channels to promote a brand, product, or service. It involves creating and distributing content that engages and attracts potential customers, as well as measuring and optimizing the performance of the campaigns. Some of the common digital marketing strategies include:
– Search engine optimization (SEO): improving the visibility and ranking of a website on search engines like Google or Bing.
– Search Engine Marketing (SEM): It is advertising with search engines like google ads and the most commonly used technique is Pay-per-click (PPC) advertising which refers to the placing ads on search engines. This technique can also be used on other websites that charge a fee each time a user clicks on them.
– Social media marketing (SMM): using social networks like Facebook, Twitter, or Instagram to build a community, share content, and interact with the audience.
– Email marketing: sending personalized and targeted messages to subscribers or leads via email.
– Content marketing: creating and distributing valuable and relevant content such as blogs, videos, podcasts, or ebooks to educate and entertain the audience.
– Influencer marketing: collaborating with influential people or celebrities who have a large and loyal following on social media or other platforms to endorse or recommend a brand, product, or service.