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Apr 3 2015
Step by Step Quick Guide to SEO and Domain Selection

Few tips to setting up a website from scratch and selecting domain name with SEO approach. If you already have a website, you may follow steps after domain is setup.

Selecting a Domain Name:

Domain name plays important role in search engine indexing against organic search from users and makes SEO efforts easy to implement to get on the top SERP (Search Engine Result Pages). So, before you select a domain for your blog or website, try including the keyword of your product or services you are going to target. For example, if you are planning to setup a website or blog to sell or promote jackets, you may try registering domain name that contains the word “jacket or jackets” i.e cowboyjacketsonline dot com or ladiesjackets dot com etc. You may use shopping, online shopping also with your product if your site is an ecommerce website.

Now you can see your domain itself promoting your brand and working as a keyword against numerous user-defined enquiries in search engines.

Creating SEO-Oriented Website Structure (Basic):

If  you have a little knowledge of html and css, you may go to your “header” file from the hosting control panel. Here you need to add some meta tags and the title tag for your website. Title tag should contain between 50 and 70 characters in a good SEO practices. Then two meta tags have to be significantly inserted and these include meta “keyword” and meta “description” tags. In best SEO approach, your description should contain no more than 150 characters and the same you may use for keywords writing.

Selecting Keywords:

Keywords are the words which best describe your product or services and are the words which people generally search in the search engines like google, yahoo, bing etc. It is always good to create a keywords package that reveal your product or services. You may use Google Keyword Planner to select appropriate keywords and to see the competition as well. You can also see complete bidding values if you are interested in googleAdwords after your have selected targeted regions of your choice.

Developing SEO-Oriented Website Content:

After you have selected a domain name for your website, it’s time to follow SEO approach to setup your website on your hosting. You may select any of the CMS for your blog or website including WordPress, Joomla, Drupal OR you may have a private engine to run your website. After your engine is installed (you have setup your website) you are now required to put content on your website. Keep in mind, content is the key power to your SEO and overall indexing after domain name. So it’s better to have the content pre-written for your main page (home page) either yourself or from a professional content writer. Your content should speak about your product or services uniquely and in a way that stimulates visitors to turn into customers. Be sure to avoid any duplicate content and the repetition of similar words.

Adding Posts or Articles to your Blog:

If your website is a blog, it is better to you have some articles pre-written which you may post one by one after 3 to 5 days delay in each. Remember, the more unique and informative useful articles you have on your blog, the more indexing and promotion you’ll get for your blog. Try writing articles with the minimum length of 300-500 words but better if you could include more length but always avoid copied content.

Backlink Creation for Indexing:

Google and other seach engines like yahoo, bing etc automatically index web pages however it may take some time, but to get your web pages indexed quickly you may use backlinking techniques in which you may put comments under relevant blog posts of other websites or you may create forum profiles and can participate in discussion leaving your link back to your own website. If you don’t have a time to do this at yourself, you may hire services from any service providers like us “The Media Annexes“. Always remember, your irrelevant or improper backlinks may lead to google penalties where you may lose your indexing for longer time.

Backlinking for Promotion:

After you have seen that your web pages are all getting indexed in all major search engines, you may now proceed to get your web pages promoted against certain keywords of your business. You can either do it yourself or may get is done from any SEO service providers like us – >> The Media Annexes  for instant and strategic link building. A very careful selection of websites and blogs is required keeping in mind the relevancy of content, authority and the search engine ranking as well in order to get on the tops of SERPS.

Note: It is always recommended not to perform crucial link building if your website domain is fresh and its rather better to do it gradually to avoid any indexing loss or penalties from search engines.

You have done with your basic SEO approach to website setup and promotion. For more information, keep visiting our blog or Contact Us for expert advice of services.

Good Luck!

 

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Feb 26 2015
Wipe up your bad backlinks

Are you affected from penguin or panda before? OR If you have not looked back to the links coming to your pages, it’s really time to revert and check if it was done appropriately.

The time is to evaluate your linking with all recent SEO trends to make your pages saved from any google penalties. If you have used some link building services far before, you are really on the risk of failure sooner or later because the trends have now been changed and you need to clean up your bad backlinks before they make and severe affects.

badbacklink

Make your back links crystal clear and always care for the relevancy of the content on the site/pages linking to your pages. Moreover, the pages linking to you should not be linked from pages irrelevant to their content because if they are penalized, sooner you might get the same consequences.

backlink chain

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Dec 3 2014
SEO Tips as a Gift on Ending Year 2014

Search Engine Optimization is indeed an art to either enhance or loose your website ranking among different search engines. A white hat SEO (also known as ethical SEO) always yield positive returns however, a black hat on the other hand may have risky results, could probably be positive or negative.

The year 2014 has been a great year and our expertise towards SEO have proven significant improvements matching the S.Es crawler’s philosophy. We would love share some handful tactics those are easy to understand and implement.

SEO for 2014-2015

1. Website Animation/Slider
Creating attractive websites with lot of animations and images on home page is a great fun however, generally impact negatively on the website’s SEO. You could alternatively have a slider processing no more than 3-5 images which should be well optimized to match the weight of the header. These slider images can contain both text and the images to convey your product or services message to visitors.

2. Title and the Meta Tags
Putting meta tags in the header which at least contain title tag, description tag and the keywords tag. These tags help search engine crawlers to understand the subject of your website and can easily fetch into the S.E results whenever someone put queries matching your website subject.

Here is the standard size list for all three tags in the header file/page:
Note: include them before </head>

(a) Title Tag = 50-60 characters

i.e <title>Your website Title</title>

(b) Description Tag = 100-155 Characters

i.e <meta name=”description” content=”This is all about your website description may include main matter” />

(c) Keywords Tag = 100-255 characters

i.e <meta name=”keywords” content=”keyword1, keyword2, keyword3, keyword4, keyword5,  keyword6″  />

3. Social Media Linking
Make an efficient use of all Social Media platforms including Facebook, Twitte, GooglePlus, LinkedIn etc.
You can route the information regarding your products or services within no time and without spending a penny. This will work for your as a free off page SEO.

4. Blog Posting

Try making use of WordPress technology which provides a decent website creation along-with blog to spread your news, updates or any other information.
Try creating at least one post a week to attract search engine crawler’s attention for all relevant queries. Use a combination of text and images (optimized) for better visitor’s attraction.

5. Free Blogging

Try reserving free wordpress and blogger domain naming your site and having link back to your private website. This will work as a off page SEO with free linkback to your page. Keep on posting relevant material with linkback to each respective page of your private/business web pages.

 

DON’T HAVE A TIME TO DO THIS FOR YOURSELF? LET US KNOW AND WE SHALL BE GLAD TO ASSIST!

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Does page rank important in google ranking?
Apr 16 2014
Does Page Rank Necessary to Rank in SERP?

Does page rank important in google ranking?From the last decade, page rank has been considered a major pillar to understand any website’s worth however, the idea is still true because a google page rank is only given when a web page meets certain tough criteria of being the best among many.

A page rank is a measure of particular standards google has already defined for each page that include unique and valuable content on that page, number of sites linking to that page, quality and rank of sites linking to the page, and the domain’s age itself etc.

However, saying that you’ll get a top position in google results just because your site is having a higher page rank would definitely be not always true because a low PR page or even NO PR page can get on the top of Search Engine Result Pages (SERP) because of the content it contains and couple of other reasons.

So, it’s good to have higher page rank but better to pop up in first results of search engines which actually makes a good move in returns.

We at The Media Annexes aim to get provide both page rank and the top position in search engine result pages through our strategic efforts in search engine optimization.

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Jul 20 2011
Google Crawler Latest Trends

Googlebot or the Google crawler’s current Algo defines a lot of change in ranking any websites. The major change was held with the use of unique content and the way sites are interlinked. Sites with duplicated content were set to n/a pr from even PR7 and so. Sites with unique content were upgraded to higher page ranks like PR6 and PR7 even PR8 from PR2 and PR0. Site linking from duplicate content sites were also lost there rankings and positions in search engines. The best way to achieve today’s search Engine ranking and positions, is to have matchless content, and to have links from Unique content sites.

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Oct 12 2010
SEO and your Website Presence

Search Engine Optimization has already played a significant role in promotion of online businesses through search engines. The web presence thus becomes vital when any business entity pops out first in the search results specifically when the organic search is made by the Internet users.

In the start, SEO remained mainly in the off-site areas where the focus was to make the site as much optimized that it should at least come in the first 10 pages results. Research teams were designed and they were devotedly continue to find the ways to improve the SEO stats as better as possible.

Sooner the teams realized that the off page seo is not enough to bring the site on the first search engine results they were thus intended to introduce another aspect of Search Engine Optimization. This aspect was the on-site SEO techniques that are also known as on the page seo nowadays. On site Search engine optimization is the process of developing site in such a way that it should become favorite to search queries and search engines. Here the core focus was to put right headings, very right contents that are pretty much related with the nature of website, layout and short source code with friendly tools and the use of optimized images.

This actually improved today’s online businesses web presence in an efficient manner and that it consequently guarantees better Returns on Investment.

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Aug 11 2010
Best Guide to Content Creation and Distribution

How to Create Effective Contents – How to Distribute Contents

Creating excellent content is a key element of optimizing your online presence, but once you have created fantastic information you need to disseminate it. You may be one fantastic source of information, but if nobody hears you, does it matter? Make sure that you aren’t leaving out the step that will get you heard. We have compiled a list of the 5 best practices for content distribution:

Understanding the Concept of Blogging

You aren’t the only blogger out there. This may seem like a bad thing sometimes when there are so many other blogs to read. How will your blog get read if there are so many others that have equally great content? The trick is to get your content on blogs that are already being read. There are many wonderful blogs that get a lot of their content from guest bloggers. You can submit articles that you have already published on your own blog or create something new that you think the particular blogger would like for their blog. They may even have a request for a specific kind of content they would like from those interested in guest blogging.

Along with contributing to blogs that you are following already, make sure that you are also using services that will connect you with other bloggers. These are great for not only getting your content posted elsewhere but also for getting guest bloggers on your blog. These blogger connection services already have a great network of bloggers who would love to share content. It would be a waste of a resource if you didn’t use something like this.

Getting others’ guest content on your blog is another great way to link up with more bloggers. These guest bloggers may not have a particular need for your content yet, but they will most likely read your blog if they are contributing to it. This is great because not only have you acquired another reader, but they will be more inclined to request permission to use one of your blog posts on their own blog in the future or to spread the word about your wonderful blog to all their friends and associates who it would appeal to as well.

Remember when submitting a guest blog post to include the byline that you would like the blogger to use for your guest post. You want to make sure that they give proper credit for your blog, and it makes their job easier if they don’t have to ask you for it. Conversely, remember to request a byline or resource box from each of your guest contributors so that you may give them proper credit as well.

Choose Authority Sites to Publish Contents

There are numerous well established article databases and other content-based websites where you can submit your content. These websites are selective about the content that they publish which increases their reputability. This is positive for you because when your content is accepted by these websites and published, you know that your content is top quality. Those who find your content on those websites will also know how valuable your content is by virtue of the fact that it has been published by an already well-respected source and they will be more likely to want more content from you.
[Top 10 Ranking on Google]

Be sure to read the submission guidelines of these websites. If you continue to submit content that is substandard, your future submissions will likely be ignored. If there are minor things to tweak in your content that will make it worthy of publishing on these websites make sure that you aren’t missing out on this. Overlooking necessary but simple corrections is an easily avoidable mistake.

Make sure you are running with the top dogs. If you think your content is worth submitting to a well-respected site, don’t hesitate to do so. Overcome your fear of rejection and go for it. You may be surprised at how valuable those leading authorities find your content. Don’t deprive readers of your information.

Monitory and Supervising Published Articles

When syndicating your blog posts and submitting them for inclusion on several different websites, you will want to make sure that you are keeping track of each place they have been submitted to and published. Part of building your credibility is that the content that you write is applicable to more than just your immediate readers. Make sure that you are keeping track of where your content has been published in order to write more content that appeals to those particular audiences.

Remember that part of interaction with readers and customers includes responding to comments and questions. How can you respond to these if you don’t even remember where your content has been published? Keeping track of comments and questions is easy when you are managing content posted on your own blog because you will receive a notice every time there is a comment left. Some blogs offer an option to notify you when anyone posts a comment after you have already posted, but you won’t know about initial comments unless you are keeping track of the post.
[Forget Expensive PPC Advertising – There is an Alternative!]

One last but very important aspect of keeping track of published content is that, like all marketing strategies, these efforts need to be measured and analyzed in order to create more appropriate future content. If the published content is receiving a lot of positive feedback, be sure to create more like it in the future. If the feedback is negative, adjust your content until it becomes something that readers find useful. Success relies on customer and reader satisfaction. Be sure that you are monitoring this.

Distribute Contents in Press Releases

When an article, blog post, or video is being syndicated, it is completely appropriate to submit a press release. This doesn’t need to be an incredibly formal, pricey press release. There are many free press release publication services that will allow you to post as many press releases as you wish. Having your content syndicated is big news, make sure that you are reporting it!

Every time we have an article or blog post syndicated, we publish a press release about it. Our excitement about sharing our content with the world is equally felt by our readers who find out via press release. Creating a mutual interest, such as excellent content writing, with our readers is key in building relationships with them.

Press releases also get picked up by bigger news sources. The syndication of press releases lets even more people know about your incredible content and the cycle of content distribution continues. Make sure that you don’t skip this step because you may find new readers to provide with valuable content. Let the world know that others think your content is as great as you do. Write a press release!

Using Twitter and Digg to Publish Contents

Tweets and diggs are like mini, severely informal press releases. If you don’t have the time to sit down and write a press release the moment you find that one of your posts or articles has been published, make sure that you are at least tweeting about it. All of your twitter followers will immediately be aware of your content being published and if they haven’t already had a chance to read it they will be more inclined to do so.

The same concept goes for Digg. You can digg about your content to let even more of the world know what excellent content you have created and where they can find it. Let your friends and business acquaintances know that they can digg this content, too. You can let them know through your other social media platforms such as MyMark, Facebook and Twitter.

Creating great content is extremely important. The next step is to distribute that content throughout the internet so that it can be found. Make sure that you are publishing your content to other bloggers and websites and telling everyone you know that your content has been published there as well. This will increase the effective reach of your information. Start your distribution and information dissemination now!

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Jul 6 2010
How to remove blogger Out Bound Links

Guide to Remove un-necessary out going links from Blogger hosted websites

Out going links is one of the major elements that impacts website’s ranking and stats from search engines. Google discourages websites with many outbound links and sometimes drops from indexing as well. Unfortunately websites that we host with blogger.com generally have many outbound links on it and as we increase the number of widgets on our sites, number outbound links also increases.

So, how can we remove outbound links from blogger hosted private websites or from blogspot.com websites?

Here is a robust solution to this problem as you can certainly remove the un-necessary links from your private websites hosted with blogger and free blogspot.com domains. Follow the steps  blow to remove outbound links from blogger and to increase your website’s stats and indexing in search engines.

1. Login to your blogger account and go to “Design” or “Layout”.

2. Click on the “Edit HTML” tab.

3. Check the check box for “Expand Widget Templates”.

4. Press “Ctrl+F” to find the below tag

<b:include name=’quickedit’/>

5. Once you have located the tag mentioned above, delete the tag and find for next until you delete all the tags from your website.

6. Also search for the below tag

<!– quickedit pencil –>
<b:include data=’post’ name=’postQuickEdit’/>

7. Once you have found the above tag, delete it as well.

8. Press the “Save Template” button after you have make sure of there is no quick edit tag present in your blogger panel.

Note: Don’t delete the following tag from the blogger :

<b:includable id=’postQuickEdit’ var=’post’>

There is no harm to remove quick edit tags and it will no way disturb or disrupt the functionality of your website. Yes one option will no longer be available with you and that is the quick edit directly from your website. This is in fact an extra option to edit

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Jul 1 2010
Top 10 SEO-Oriented Content Writing Tips

10 Essential points to remember in Content Writing for websites

Writing is as much as an art form as it is a skill, but that doesn’t mean that you can’t write content that is powerful and helps to improve your company’s ranking with the major search engines. There are certain elements which can help your website content, blog posts, articles submitted to online directories and other online content increase your rankings and move your business forward. Here are ten things to look for:

1. Content Matters: No matter what you write, keep in mind that it has the potential to reach a large audience and be beneficial to your company beyond any SEO benefits. Blogs, articles and on-site content are a chance to link your company to useful, interesting information about your industry. Well-written copy about intriguing topics is also more likely to be linked and shared by outsiders — increasing your page rank as well.

2. Write Compelling Headings: The titles of your articles and webpages are important — they are among the first things that can grab the reader’s attention. Instead of using a boring, generic heading, make sure that your heading is interesting while clearly explaining the content. Working a keyword into the heading is also a good idea.

3. Stay on Topic: It’s easy to write around a topic and begin drifting into tangents that are unrelated to your topic. Keep in mind that this is business writing and not a personal blog! While it’s OK to have some personality in your writing, your focus should always be on the topic you are writing about.

4. Ideal Keyword Length and Density: For website content and off-site articles for directory submission, content could be 300 to 1,000 words in length. The length of your article will largely be determined by the number of keywords you are using: you should use a keyword for every 50 to 100 words of content.

5. Don’t Stack Keywords: Some people cram all of their articles’ keywords into one section at the beginning of the article – often as part of a list. This looks unprofessional since all of your linked keywords will be running together on the page. Spread your keywords evenly throughout the article so they look more organic.

6. Add Keywords to the Bio: Whether you are writing a story for a magazine or submitting an article to an online directory, there will be an opportunity for you to add your biographical information. This is valuable real estate and another chance for optimization. Make sure that you include one keyword in your bio.

7. Write and Tag Hierarchically: Using the appropriate tags for your content will show Google and other search engines that it is professional and well-structured, leading to higher placements. Make sure you use the h1 tag for titles and the h2 tag for subheadings, etc. You should also apply this concept to your writing, putting the most compelling information up front.

8. Use META Descriptions: Making sure that your articles have META descriptions — 150 character descriptions of the content — that have keywords included. Including META descriptions is a great way to get Google to recognize your content and give it greater value.

9. Write Original Content: Search engines will punish sites that publish duplicate content that already exists online. Make sure that your content is fresh and original instead of just “copying and pasting” content from existing sources.

10. Choose Relevant Images: Having eye-catching images that are relevant to your content will grab the reader’s attention.

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Jun 25 2010
Top Ten Points to remember for a web design

Every business or personal websites need to be considered for certain analysis before taking a start. This document is a web designing guide that will allow you to understand the facts you should remember for your web design.

1. What Are Your Business Goals?

It’s easy to say, “I want to make money,” however, this is not a great motivator. Think of a deeper motivation that you feel passionate about e.g. “I want to have the financial freedom to spend more time with my kids as they are growing up.”

2. What’s the Purpose of Your Website?

This is the question most visitors will ask when accessing your website. Your home page must clearly explain the purpose and benefits of the products and/or services you are offering.

3. What Type of Products or Services Will You Sell?

Research the marketability of your products or services by doing keyword research. Use the Google Keyword Tool to find out how many searches your main keywords receive every month. If there are no searches, it means there is not much demand and therefore not worth marketing.

If it is a very competitive market (millions of searches per month), it may be difficult to stand out from your competitors and create a profitable online business.

4. How Many Products Will You Sell From Your Website?

This will determine how many pages your website will have. If you’re only selling one product or service, you may only need 4 web pages e.g. Home, Product (or Services), About, Contact. If you’re selling 100s of items, you will need a database driven site to store and manage all of them.

5. How Many Variables Does Your Product Have?

Variables may include size, color, type, sku#, shipping, tax? Make sure your shopping cart allows you to include these variables.

6. How Will You Accept Online Payments?

To accept bank card payments online, you will need a shopping cart, merchant account, payment gateway and SSL certificate for secure transactions. This means you will have monthly fees and processing fees every time a customer purchases something from your website.

A less expensive option for accepting payments online is the Paypal shopping cart. You don’t need to purchase a separate merchant account, shopping cart, payment gateway and secure certificate. For a small processing fee it takes care of all this in one place.

7. Do You Have a Web Hosting Plan?

Your website needs to be hosted on a server for it to be available online. Select a hosting plan that has sufficient space for all your files and bandwidth to receive 1000s of visitors each month. Make sure you have the flexibility to upgrade your plan should you need more space and bandwidth.

8. Will You Need to Maintain the Website Yourself?

Asking this question before the design will determine what software your designer will use to build your website. If it only consists of a few web pages which don’t need regular updating, then use software such as Dreamweaver to build it. It creates clean code and you will have only a few files.

If your website has 100s of pages, consider a content management system such as WordPress, Joomla or Zen Cart. They all enable 100s of items to be stored in a database. The website can be managed (add, edit, or delete items or pages) by logging into an administration area.

9. Do You Have a Marketing Plan?

To create a profitable online business you must create a plan to promote it. Some methods may include, search engine marketing, pay-per-click, article marketing, press releases, social media, video marketing, etc. Website campaigning needs to be done frequently and consistently to be effective.

10. How Will You Monitor Your Website Statistics?

Check if your web hosting plan includes site statistics (e.g. AW Stats). If not, create a Google Analytics account and insert the code on your web pages. It will track how many daily, weekly, monthly, yearly visitors you receive, where they are coming from and what keywords are being used to find your site in the search engines.

If you answer these 10 questions first, you’ll avoid the pitfalls of designing and building a website and add to your potential of creating a profitable online business.

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