Few tips to setting up a website from scratch and selecting domain name with SEO approach. If you already have a website, you may follow steps after domain is setup.
Selecting a Domain Name:
Domain name plays important role in search engine indexing against organic search from users and makes SEO efforts easy to implement to get on the top SERP (Search Engine Result Pages). So, before you select a domain for your blog or website, try including the keyword of your product or services you are going to target. For example, if you are planning to setup a website or blog to sell or promote jackets, you may try registering domain name that contains the word “jacket or jackets” i.e cowboyjacketsonline dot com or ladiesjackets dot com etc. You may use shopping, online shopping also with your product if your site is an ecommerce website.
Now you can see your domain itself promoting your brand and working as a keyword against numerous user-defined enquiries in search engines.
Creating SEO-Oriented Website Structure (Basic):
If you have a little knowledge of html and css, you may go to your “header” file from the hosting control panel. Here you need to add some meta tags and the title tag for your website. Title tag should contain between 50 and 70 characters in a good SEO practices. Then two meta tags have to be significantly inserted and these include meta “keyword” and meta “description” tags. In best SEO approach, your description should contain no more than 150 characters and the same you may use for keywords writing.
Keywords are the words which best describe your product or services and are the words which people generally search in the search engines like google, yahoo, bing etc. It is always good to create a keywords package that reveal your product or services. You may use Google Keyword Planner to select appropriate keywords and to see the competition as well. You can also see complete bidding values if you are interested in googleAdwords after your have selected targeted regions of your choice.
Developing SEO-Oriented Website Content:
After you have selected a domain name for your website, it’s time to follow SEO approach to setup your website on your hosting. You may select any of the CMS for your blog or website including WordPress, Joomla, Drupal OR you may have a private engine to run your website. After your engine is installed (you have setup your website) you are now required to put content on your website. Keep in mind, content is the key power to your SEO and overall indexing after domain name. So it’s better to have the content pre-written for your main page (home page) either yourself or from a professional content writer. Your content should speak about your product or services uniquely and in a way that stimulates visitors to turn into customers. Be sure to avoid any duplicate content and the repetition of similar words.
Adding Posts or Articles to your Blog:
If your website is a blog, it is better to you have some articles pre-written which you may post one by one after 3 to 5 days delay in each. Remember, the more unique and informative useful articles you have on your blog, the more indexing and promotion you’ll get for your blog. Try writing articles with the minimum length of 300-500 words but better if you could include more length but always avoid copied content.
Backlink Creation for Indexing:
Google and other seach engines like yahoo, bing etc automatically index web pages however it may take some time, but to get your web pages indexed quickly you may use backlinking techniques in which you may put comments under relevant blog posts of other websites or you may create forum profiles and can participate in discussion leaving your link back to your own website. If you don’t have a time to do this at yourself, you may hire services from any service providers like us “The Media Annexes“. Always remember, your irrelevant or improper backlinks may lead to google penalties where you may lose your indexing for longer time.
Backlinking for Promotion:
After you have seen that your web pages are all getting indexed in all major search engines, you may now proceed to get your web pages promoted against certain keywords of your business. You can either do it yourself or may get is done from any SEO service providers like us – >> The Media Annexes for instant and strategic link building. A very careful selection of websites and blogs is required keeping in mind the relevancy of content, authority and the search engine ranking as well in order to get on the tops of SERPS.
Note: It is always recommended not to perform crucial link building if your website domain is fresh and its rather better to do it gradually to avoid any indexing loss or penalties from search engines.
You have done with your basic SEO approach to website setup and promotion. For more information, keep visiting our blog or Contact Us for expert advice of services.