Here is an overview of how digital marketing could be understood easily, a artificial intelligence based answer.
Digital marketing is the use of online platforms and channels to promote a brand, product, or service. It involves creating and distributing content that engages and attracts potential customers, as well as measuring and optimizing the performance of the campaigns. Some of the common digital marketing strategies include:
– Search engine optimization (SEO): improving the visibility and ranking of a website on search engines like Google or Bing.
– Search Engine Marketing (SEM): It is advertising with search engines like google ads and the most commonly used technique is Pay-per-click (PPC) advertising which refers to the placing ads on search engines. This technique can also be used on other websites that charge a fee each time a user clicks on them.
– Social media marketing (SMM): using social networks like Facebook, Twitter, or Instagram to build a community, share content, and interact with the audience.
– Email marketing: sending personalized and targeted messages to subscribers or leads via email.
– Content marketing: creating and distributing valuable and relevant content such as blogs, videos, podcasts, or ebooks to educate and entertain the audience.
– Influencer marketing: collaborating with influential people or celebrities who have a large and loyal following on social media or other platforms to endorse or recommend a brand, product, or service.
Google search console provides variety of features to analyze our website performance. A canonical tag is an onsite SEO aspect that tells search engines the page is having similar content to another page and that which one is the master page.
The syntax for this code is as below:
<link rel=”canonical” href=”here comes URL of similar content page”>
This tag is placed in the code of the respective page (either page from the similar ones). Apparently there is no harm of having this notification in your google search console however, if you unnecessarily add pages of the similar content would affect your search ranking. Hence you’d be deprived of potential traffic that was meant to conversions.
Google search engine also identifies similar content pages and stores/indexes only the parent version of the page. That’s the reason you see few pages are indexed and rest duplicate aren’t.
Here is example of how you see this notification in your google search console.
How to Fix?
Just after the report seen in the image above, you’ll find reasons why your pages weren’t indexed. Simply select on the link “Alternate page with proper canonical tag” and it’ll get you to the list of page with canonical tags/duplicate content.
You may proceed and fix the issue by having unique content pages with no duplicate throughout your website pages. Once done you may validate in the google search control and you’ll see no further notifications any such.
The image below is a reference where you can see “Validate Fix” button that you can click once your resolve the issue.
There can be multiple reasons behind why your pages are not indexed, like:
Alternate page with proper canonical tag
Duplicate where google choose different url to index than the user
On site SEO or on page Search engine optimization is a process of optimizing your website for search engine ranking.
There is no complex theory but an understanding of how we can make the things compatible to real life examples. The more we’ll understand real life scenarios of search queries, the best we’ll be playing in our SEO tactics.
Here is a quick guide to boost the possibilities of your website ranking in search engines through specific keywords.
• Title
First of all your title inside the header must be optimized with upto 80 characters at max. And then your major keyword must also be included in the title and the title tag.
• Description
Description tag inside the head must be placed and optimized with maximum 150 characters along with the inclusion of core keywords same as in the title tag.
• Content.
Your content on the page or inside the body, must also be worthwhile to have to the point and detailed information of what people are looking for. It must also be filled with the keyword you used for title and the description tags. Be sure to not to over stuff or flood the content with repetition of keywords.
• Page.
Then comes the turn of your page loading time while the people start browsing for it. A recommended time is less than a second but as we understand speed of the network at user end differs, also nowadays more and more additions are made on the pages including sliders, animations, tickers and so on, the delays could be expected but still must not exceed 2-5 seconds at full load.
if it is a landing inner page, then we can expect a swift load not exceeding than a second is highly favorite to search engines.
• URL.
Your Universal Resource Locator refers to your domain name and the address of your specific page. A recommended practice is to have your core keyword inside your main URL (Domain name i.e WebHostingProposal.com contains the keyword “web hosting” that refers to their main business.) Or at least create a landing page (inner page) that should include your keyword inside the URL. For example if your business is brand clothing and your main domain name is Shop4Ease.com which doesn’t include any term regarding brands except the word shop, so you can create a inner page with your brand’s name like shop4ease.com/clothing/nike, this would refer to both keywords you are dealing business in like “Clothing” and the brand “Nike”
• H1, H2, H3 tags.
Same refers to your heading tage h1, 2, 3 those have significant values to search engines, so must have at least one H1 heading of your core keyword and same with H2 or H3.
• Meta tags
Meta tags are the keys to draw search engine’s attention, as we discussed on the top, title tags, description tags, and the keywords tag are most prominent those must include your keywords.
• Images
Images on your site must always be kept as lighter as possible, try using jpg, jpeg formats instead of png, tiff, gif etc those hold a heavy weight and disliked by search engine bots. Then your images should also have alt tag, title and description tag too.
• Permalinks
Your permalinks mean your inner page addresses or inner pages urls. These must always be kept optimized with keywords and informative titles those could possibly refer to search queries.
• Placement in meta tag
As discussed before, meta tags are placed in header and must be optimized as discussed above.
• Title Length/ post title length
Title of the website and urls should be short, specific to what you are going to write about. Too long titles aren’t liked by the search engines.
• Keyword Stuffing in Description
Same goes with description which should be concise and to the point with a single keyword, no repetition etc.
• Page Load Time
Page load time as discussed above, for home page 1-3 seconds or 5 seconds at max depending upon use of sliders and animations, but for inner pages it should be less than a second.
• Sitemap
Sitemap should also be incorporated with the site. It shows a structure of your website in a more convenient way to search engines.
• Robots file
Robots file tells search engines about your site, it should also be there in.
• Google Analytics
Create account with google for the analytics of your site visitors and other functionalities.
• Final SEO Score
Always keep an eye open for overall SEO score since seo is not a one time effort, it is a regular process to keep the website favorite to search engines.
Amazon is a huge marketplace hence a potential source for online shopping businesses.
From the last few years, Amazon has widen up its span and geographical covering in both sellers and buyers aspects.
Before we discuss major pillars of the Amazon business we would first learn two basic concepts of the Amazon relations.
1. FBA (Fulfilment By Amazon)
This relationship means Amazon would be taking care of storing your product inventory, and shipping them to buyers address once ordered.
2. FBM (Fulfilment by Merchant)
This method tells us that the seller would be responsible to store inventory of their products and shipping them to customers as the orders receive.
3. Amazon (Itself)
Products that Amazon owns and sells on its own behalf.
So, the most commonly used and hassle free method is FBA where sellers only learn certain techniques to find product of sales potential and sell them through Amazon with small Amazon processing charges.
We shall now learn how exactly we can do this business and can acquire skills for a successful Amazon associates.
PRODUCT HUNTING / PRODUCT RESEARCH
PRODUCT HUNTING
TOOLS for Product Hunting Jungle Scout (how many people selling and what is best selling) Tells competition of product
Merchant Words (Keywords people searching to find product) How much search is intact by the people
Helium10 (keywords ranking of competitors) competitors are ranked on what keywords
Viral Launch Also for keywords
If you don’t have any tools, then the best way is to open amazon website and select your target country. Then in the search bar, search for any keywords for example leather jackets. You’ll see a list of leather jackets will be displayed which will help you to see how many people are searching for this keyword, how many people selling this product etc.
Now you can also get to know the sellers stock and the daily sales through following procedure:
open top 10 products (from same product but each from different seller) in new link.
Add to cart each sellers prodct and place quantity as 999 (max allowed limit). Once you’ll place the figure 999, the amazon bot will tell you how many pcs the sellers left with them.
Note down all the stock details.
Repeat same procedure daily and for a week period. This will let you know howmany products are sold everyday, for example if you get to know quantity 500 by first day and 400 by second day from same seller and for same product. Means 100 pcs were sold and this way you can get an average figure of the entire week for each seller. This way you can see the sales potential of the product as well as top 10 sellers average sale.
Also see the number of reviews against each prodct of each seller.
Also cross check whether the product in the search result is same for all ten sellers?
Also the price consistancy and variation from seller to seller so that you can set your own price. THIS ENTIRE PRODCEDURE WILL LET YOU KNOW WHETHER THE PRODUCT IS WORTH SELLING OR NOT. AND THIS PROCEDURE IDENTIFIES WHETHER THE PRODUCT IS “PATENT” OR NOT.
The most effective and crucial part in business promotions, is the competitor analysis. If you know your competitors, their products/services, their prices, their existence, capability and scalability, you can make a decent move in your business establishment and success. In fact, a true and wiser SWOT Analysis can make the things easy to go.
First step is to identify who your competitors are?
Find out what services and products your competitors offer.
Make a thorough Research on your competitors’ sales techniques and their results.
Find out your competitors’ pricing, as well as any discounts/perks and promotions on regular price.
Ensure to be competitive or at least meeting your competitive delivery/shipping costs.
Where online entities are concerns, take note of the content strategy your competitors intact with.
Try seeking information about the technology stacks your competitors using.
Learn the visitor’s engagement level on your competitor’s content.
Try observing their tactics through which they promote the content.
Be sure to know their social media presence and activeness by frequently visiting their platforms.
SWOT Analysis is a superb approach to learn your own as well as their strengths, weaknesses, opportunities, and threats.
Hope this would address most of your analytical concerns you could do for your business promotion and competitor analysis.
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