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Aug 11 2010
Best Guide to Content Creation and Distribution

How to Create Effective Contents – How to Distribute Contents

Creating excellent content is a key element of optimizing your online presence, but once you have created fantastic information you need to disseminate it. You may be one fantastic source of information, but if nobody hears you, does it matter? Make sure that you aren’t leaving out the step that will get you heard. We have compiled a list of the 5 best practices for content distribution:

Understanding the Concept of Blogging

You aren’t the only blogger out there. This may seem like a bad thing sometimes when there are so many other blogs to read. How will your blog get read if there are so many others that have equally great content? The trick is to get your content on blogs that are already being read. There are many wonderful blogs that get a lot of their content from guest bloggers. You can submit articles that you have already published on your own blog or create something new that you think the particular blogger would like for their blog. They may even have a request for a specific kind of content they would like from those interested in guest blogging.

Along with contributing to blogs that you are following already, make sure that you are also using services that will connect you with other bloggers. These are great for not only getting your content posted elsewhere but also for getting guest bloggers on your blog. These blogger connection services already have a great network of bloggers who would love to share content. It would be a waste of a resource if you didn’t use something like this.

Getting others’ guest content on your blog is another great way to link up with more bloggers. These guest bloggers may not have a particular need for your content yet, but they will most likely read your blog if they are contributing to it. This is great because not only have you acquired another reader, but they will be more inclined to request permission to use one of your blog posts on their own blog in the future or to spread the word about your wonderful blog to all their friends and associates who it would appeal to as well.

Remember when submitting a guest blog post to include the byline that you would like the blogger to use for your guest post. You want to make sure that they give proper credit for your blog, and it makes their job easier if they don’t have to ask you for it. Conversely, remember to request a byline or resource box from each of your guest contributors so that you may give them proper credit as well.

Choose Authority Sites to Publish Contents

There are numerous well established article databases and other content-based websites where you can submit your content. These websites are selective about the content that they publish which increases their reputability. This is positive for you because when your content is accepted by these websites and published, you know that your content is top quality. Those who find your content on those websites will also know how valuable your content is by virtue of the fact that it has been published by an already well-respected source and they will be more likely to want more content from you.
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Be sure to read the submission guidelines of these websites. If you continue to submit content that is substandard, your future submissions will likely be ignored. If there are minor things to tweak in your content that will make it worthy of publishing on these websites make sure that you aren’t missing out on this. Overlooking necessary but simple corrections is an easily avoidable mistake.

Make sure you are running with the top dogs. If you think your content is worth submitting to a well-respected site, don’t hesitate to do so. Overcome your fear of rejection and go for it. You may be surprised at how valuable those leading authorities find your content. Don’t deprive readers of your information.

Monitory and Supervising Published Articles

When syndicating your blog posts and submitting them for inclusion on several different websites, you will want to make sure that you are keeping track of each place they have been submitted to and published. Part of building your credibility is that the content that you write is applicable to more than just your immediate readers. Make sure that you are keeping track of where your content has been published in order to write more content that appeals to those particular audiences.

Remember that part of interaction with readers and customers includes responding to comments and questions. How can you respond to these if you don’t even remember where your content has been published? Keeping track of comments and questions is easy when you are managing content posted on your own blog because you will receive a notice every time there is a comment left. Some blogs offer an option to notify you when anyone posts a comment after you have already posted, but you won’t know about initial comments unless you are keeping track of the post.
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One last but very important aspect of keeping track of published content is that, like all marketing strategies, these efforts need to be measured and analyzed in order to create more appropriate future content. If the published content is receiving a lot of positive feedback, be sure to create more like it in the future. If the feedback is negative, adjust your content until it becomes something that readers find useful. Success relies on customer and reader satisfaction. Be sure that you are monitoring this.

Distribute Contents in Press Releases

When an article, blog post, or video is being syndicated, it is completely appropriate to submit a press release. This doesn’t need to be an incredibly formal, pricey press release. There are many free press release publication services that will allow you to post as many press releases as you wish. Having your content syndicated is big news, make sure that you are reporting it!

Every time we have an article or blog post syndicated, we publish a press release about it. Our excitement about sharing our content with the world is equally felt by our readers who find out via press release. Creating a mutual interest, such as excellent content writing, with our readers is key in building relationships with them.

Press releases also get picked up by bigger news sources. The syndication of press releases lets even more people know about your incredible content and the cycle of content distribution continues. Make sure that you don’t skip this step because you may find new readers to provide with valuable content. Let the world know that others think your content is as great as you do. Write a press release!

Using Twitter and Digg to Publish Contents

Tweets and diggs are like mini, severely informal press releases. If you don’t have the time to sit down and write a press release the moment you find that one of your posts or articles has been published, make sure that you are at least tweeting about it. All of your twitter followers will immediately be aware of your content being published and if they haven’t already had a chance to read it they will be more inclined to do so.

The same concept goes for Digg. You can digg about your content to let even more of the world know what excellent content you have created and where they can find it. Let your friends and business acquaintances know that they can digg this content, too. You can let them know through your other social media platforms such as MyMark, Facebook and Twitter.

Creating great content is extremely important. The next step is to distribute that content throughout the internet so that it can be found. Make sure that you are publishing your content to other bloggers and websites and telling everyone you know that your content has been published there as well. This will increase the effective reach of your information. Start your distribution and information dissemination now!

SEO Consultant - Muazzam Mehmood 0 Comments
Jul 1 2010
Top 10 SEO-Oriented Content Writing Tips

10 Essential points to remember in Content Writing for websites

Writing is as much as an art form as it is a skill, but that doesn’t mean that you can’t write content that is powerful and helps to improve your company’s ranking with the major search engines. There are certain elements which can help your website content, blog posts, articles submitted to online directories and other online content increase your rankings and move your business forward. Here are ten things to look for:

1. Content Matters: No matter what you write, keep in mind that it has the potential to reach a large audience and be beneficial to your company beyond any SEO benefits. Blogs, articles and on-site content are a chance to link your company to useful, interesting information about your industry. Well-written copy about intriguing topics is also more likely to be linked and shared by outsiders — increasing your page rank as well.

2. Write Compelling Headings: The titles of your articles and webpages are important — they are among the first things that can grab the reader’s attention. Instead of using a boring, generic heading, make sure that your heading is interesting while clearly explaining the content. Working a keyword into the heading is also a good idea.

3. Stay on Topic: It’s easy to write around a topic and begin drifting into tangents that are unrelated to your topic. Keep in mind that this is business writing and not a personal blog! While it’s OK to have some personality in your writing, your focus should always be on the topic you are writing about.

4. Ideal Keyword Length and Density: For website content and off-site articles for directory submission, content could be 300 to 1,000 words in length. The length of your article will largely be determined by the number of keywords you are using: you should use a keyword for every 50 to 100 words of content.

5. Don’t Stack Keywords: Some people cram all of their articles’ keywords into one section at the beginning of the article – often as part of a list. This looks unprofessional since all of your linked keywords will be running together on the page. Spread your keywords evenly throughout the article so they look more organic.

6. Add Keywords to the Bio: Whether you are writing a story for a magazine or submitting an article to an online directory, there will be an opportunity for you to add your biographical information. This is valuable real estate and another chance for optimization. Make sure that you include one keyword in your bio.

7. Write and Tag Hierarchically: Using the appropriate tags for your content will show Google and other search engines that it is professional and well-structured, leading to higher placements. Make sure you use the h1 tag for titles and the h2 tag for subheadings, etc. You should also apply this concept to your writing, putting the most compelling information up front.

8. Use META Descriptions: Making sure that your articles have META descriptions — 150 character descriptions of the content — that have keywords included. Including META descriptions is a great way to get Google to recognize your content and give it greater value.

9. Write Original Content: Search engines will punish sites that publish duplicate content that already exists online. Make sure that your content is fresh and original instead of just “copying and pasting” content from existing sources.

10. Choose Relevant Images: Having eye-catching images that are relevant to your content will grab the reader’s attention.

SEO Consultant - Muazzam Mehmood 0 Comments